Identity + Branding

Mosaic Marketing’s new identity helps tell the firm's story more accurately and memorably

Architect Mark Gunstad gets an identity system drawn from a well-thought-out plan

Back in ‘96 when Mosaic Marketing opened its doors, its core competency was strategic planning and bringing together the perfect dream-team to execute the strategic plan. So, an identity comprised of mosaic pieces made sense. After moving the firm to New York City in 2001, just one week before the tragedy of 9-11, the event led to a shift in business mission and a transition into the non-profit sector — specifically, organizations that focused on helping women and youth in crises, both at home and abroad. Read More >>

When architect Mark Gunstad engaged Fuego Design to create an identity system for his newly-formed architectural firm, he required Fuego to take the same approach he uses with his own clients: Consider the obvious but explore new possibilities; budget costs for the most efficient result; and strive for an end-product that feels “meant-to-be.” Read More >>

Other Identities