Identity + Branding


Mosaic Marketing’s new identity helps tell the firm's story more accurately and memorably

Architect Mark Gunstad gets an identity system drawn from a well-thought-out plan


Back in ‘96 when Mosaic Marketing opened its doors, its core competency was strategic planning and bringing together the perfect dream-team to execute the strategic plan. So, an identity comprised of mosaic pieces made sense. After moving the firm to New York City in 2001, just one week before the tragedy of 9-11, the event led to a shift in business mission and a transition into the non-profit sector — specifically, organizations that focused on helping women and youth in crises, both at home and abroad. Read More >>

When architect Mark Gunstad engaged Fuego Design to create an identity system for his newly-formed architectural firm, he required Fuego to take the same approach he uses with his own clients: Consider the obvious but explore new possibilities; budget costs for the most efficient result; and strive for an end-product that feels “meant-to-be.” Read More >>



Enlarging the spotlight for WideSpot Performing Arts Center

As a marketer and member of the community, Fuego was first asked to create a fundraising campaign for WideSpot Performing Arts Center, a nonprofit PAC in Stockholm, Wisconsin. This was the first effort in what would later become a rebranding overhaul. In its fifth season, it was time for this sweet, community PAC to operate more like a real business, with dedicated roles for its working board — not only to better manage it, but to grow it more efficiently and effectively. It was then that Fuego took a position on the board with the charge to strengthen and manage all marketing and branding efforts in order to increase awareness of WideSpot's existence and expand its reach into larger, regional communities.  Read more >>

2014 fundraising mailing
2014 fundraising mailing


Other Identities