Event Promotion + Marketing

Luna Lounge House Concert Series

In Maiden Rock Village, Wisconsin — a small rivertown community along the Mississippi River at Lake Pepin — and the neighboring Town of Maiden Rock, “just over the hill” — is a mix of “native” locals (farmers whose families have lived there for generations), artists and musicians of every crop, medium and genre, respectively. "Down-home" is the common aesthetic value that brings them together, a value which gave rise to the desire to gather during the slower-paced winter months, when fields are sleeping, galleries are closed, and music festivals are planning their next season’s line-up. Luna Lounge was conceived of this desire.


Fuego Design, along with two local musicians, their mother and her namesake cat Luna, planned, promoted and hosted a winter house-concert series. The venue — a living room with wonderful acoustics, warm lighting, and friendly lap-cat already built into it — provided an up-close "listening room" in which to experience top-notch musical talent, far more intimately than a bar or larger concert hall ever could.


The challenge for Fuego was to get the word out in a way that measured up to the quality of the music to ensure a full house. Concert “ticket prices” were merely a suggested donation (by law) — so, the better the attendance, the more likely the musicians could earn a living wage. Promoting each concert with posters, Facebook page posts and event invitations, and email blasts helped to ensure ample attendance and a financially successful outcome.