A community gem, WideSpot Performing Arts Center needed to elevate the quality of its event promotion to ensure visibility. What do you do when your prospective audience is drawn from a colorful, creative and intelligent community? You go to the resource who understands that, while throwing something together might work, putting out your very best work not only gets more people talking, but more people sharing the information via social media. It creates the expectation of a brilliant and successful event, and works harder to ensure better attendance.
Here are some examples:
In advance of the formal promotion for this community play, teaser buttons were distributed around the area to build interest and anticipation for the production. Once the formal promotion began, tickets sold out for three of the four performances.