Event Promotion + Marketing

Flyway Film Festival 2014

For 2014, Fuego was engaged once again to create event promotion and marketing materials for Flyway Film Festival. 


The visual theme came as a result of what Fuego heard in a focus group, with festival board members, volunteers, active participants and local business owners/sponsors. The learnings revealed that the main draw for attracting filmmakers and film-goers to the festival was the region itself: a beautiful, rural setting along the river with a laid-back, quaint hospitality — ideal for decompressing, recharging and making new friends and connections.


The effort resulted in positive awareness of the festival and feedback of the branding effort, and helped increase attendance 20% over previous years (annual growth had been a stable 10%).