Trade shows are, by their very nature, filled with people. People who aren’t quite sure where they're going or, for that matter, where they’ve just been. By making booth
structures and graphic elements bright and uncluttered, it not only makes wayfinding in a trade show environment a lot easier, but transforms the booth itself into a restful, welcoming
space
amid the chaos.
While the out-facing panels contained billboard-like messages to draw in attendees, the interior panels organized and displayed printed support materials and “tools” for diabetes self-care
education that Prescription Solutions wanted to showcase for the healthcare professionals who attended the conference.