For Nina Wong™ Signature Sauces & Syrups, Fuego Design’s efforts prove that “good design sells”.

During The Homegrown Experience, a local, sustainable and organic food, wine and beer event in Minneapolis, local chef and restaurateur Nina Wong had the opportunity to present and demonstrate the uses of her new signature sauces and syrups to a huge number of prospective buyers — both retailers and consumers.

Having just completed the Nina Wong™ brand identity and packaging, Fuego Design created
double-sided, freestanding banner signage that could be placed alongside the product demonstration area during Nina’s presentation. The banners’ vivid colors and clean design (as well as scale) not only served to get noticed by seated attendees, but also by those passing through, and reinforced the brand’s name, identity, product line and uses. Support collateral was produced as giveaways to drive purchases and assist with using the products in recipes. All-in-all, the event campaign went off as well thought out (which it was) and confirmed that Nina is a serious niche contender who is ready for the big time (which she is).